Like a bee to honey, the secret to attracting new clients is sweet, sweet blogging. Small businesses are very personal to the owner. Which makes ghost writing very simple – write personally for them. I see a lot of small businesses that have great content, but don’t know how to get across the bridge into writing blogs. Or maybe they just don’t want to. Writing is not everyone’s love language. If you are ready to write your own blogs or are interested in learning how blogging attracts new clients, I am breaking it down.
Learn the Business, Personally
For my clients, I stalk the hell out of them. I am signed up for whatever newsletter they already have, favoriting their social media channels, watching and taking notes on their videos and stories. I will take quotes from things they say to implement them into the newsletters and blogs I write for them. If Claire the fitness instructor is talking on Instagram about how her garden is growing, I am writing that down. While not everyone is going to be ready to sign up for her fitness on their first introduction, many people can appreciate a good gardening experience. So, I use THAT bit of information to start personally connecting who someone is with the audience.
Creating a Culture
Once I understand the person behind the business, we build an insider culture together. You’re signed up for Claire’s newsletter and you find yourself opening it up and wondering if you’ll get an update on the tulips that were trampled by a coyote, a pretty funny story in her last newsletter. Now what does this have to do with fitness? Nothing. It has absolutely nothing to do with fitness. This has to do with Claire who is the one running her small business. Now the audience is getting to know Claire, they like her, they look forward to her e-mails. When Claire gets ready to promote her new coaching program, read about that here, her readers are already interested. They say in business it’s not what you know, it’s who you know. The readers know Claire.
Having Credibility
Now, Claire is also REALLY GOOD at fitness coaching. So when her blog readers and newsletter devourers try out her coaching they get hooked. That has nothing to do with me. My job is to interest and connect potential clients to Claire. Her job is to absolutely crush it in the space. Which is to say, I will never write for a cause I don’t believe in. I couldn’t do it. It would be disingenuous and frankly give me the ick. I bring people to Claire and then it’s up to her to show them her magic. I believe in Claire and her tulips and her badass fitness coaching. Which is how blogging attracts new clients, but her service quality is instrumental to keeping them.
Long Term Success – How Blogging Attracts New Clients
Long term success is long term effort. While one blog may get a lot of attention, it is the consistency that matters here. If Claire wrote one newsletter about tulips and never mentioned them again- who cares? Who even remembers? Alyssas Page is all about connection. We want to connect your potential clients to you and nurture those relationships. Long term success includes multiple blogs a month, weekly is honestly the sweet spot. Once you have the blog you’ll have more content to put in the newsletter.
Twice a month is the minimum recommendation for a newsletter. Weekly would also be good here. You want to keep your offerings in front of clients. Long term is also SEO integration and link backs. There is no need to overdo it here, but you want to build credibility with the SE gods who basically decided WHAT people see. A little scary, try not to think too much about it.
SEO Blogging
Having a powerful SEO blog will attract customers to your website. Here, you want to keep a resources section of past blogs where readers can find out more information from you. You want to give people enough free shit, that they have confidence you know what you’re talking about. Don’t have too much to where they feel like they don’t even need you. It can take some practice to ride the middle on this.
Having consistent blogs, in addition to providing content for your newsletter, will also provide more content for your social media pages, AND will have people coming back to you to look for more. Have you ever found a GREAT chocolate chip recipe online, and then started pursuing the website to see what other good recipes they have? That’s what we will do with your small business, we want people to find your website as a little home they visit. If readers keep returning to see your content, they will become paying customers. This is how blogging attracts new clients!
If you are interested in building long term success but would prefer this be off your to do list, let’s connect! Can’t wait to make some kickass blogs with you.
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